Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.” Welcome to the psychology of pricing! According to research, ...
Continue ReadingImagine you’ve been waiting for the right moment to sell your home and you’re finally ready to list it. But, just as you’re about to put up the sign, you notice that a few other FOR SALE signs have unexpectedly popped up in the neighborhood. Oh no! Now there are ...
Continue ReadingWhen buyers view your home, how do you want them to feel? Do you want them to feel like they’re intruders or a nuisance? Of course not! You want them to feel welcomed. So how do you create that impression? Here are a few proven ideas: • The foyer. This ...
Continue ReadingIf you’re thinking of selling this fall, this is the ideal time to start the process. The earlier you get ready, the more successful your sale will be. It will likely go a lot smoother, too. So, with those benefits in mind, here is a quick checklist that will guide ...
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